Advanced Arm Dynamics (AAD), announced that Carol Sorrels has accepted
the position of national director of marketing and communications. With more
than 25 years of experience as a national and international media publicist,
Sorrels has focused exclusively on the field of prosthetics and orthotics.
“Shining a light on new technologies, the work of researchers and
prosthetists, and the stories of people who have experienced limb loss has been
my passion,” Sorrels said in a press release.
Throughout her career she has directed marketing and communications for
the following organizations: Orthocare Innovations, NovaCare, Sabolich
Prosthetic Research Center, and Mercy Health Systems. She has developed and
implemented marketing strategies that fueled dramatic increases in sales and
public awareness. “Carol’s expertise in marketing, and her extensive
understanding of the field of prosthetics and orthotics, make her a real asset
to AAD,” John Miguelez, president and senior clinical director, said.
“We are excited about applying her strategies and enthusiasm to increase
awareness of our exceptional upper extremity patient care.”