Freedom Innovations appointed Mark Testerman as vice president of sales.
Testerman will direct the company’s U.S. sales organization. His
responsibilities will include sales strategy development, key account
management, and sales force training and development.
“Mark brings extensive health care sales expertise and a passion
for superior customer service,” Gary Wertz, executive vice president of
sales and marketing, stated in a press release. “We are excited about the
host of creative strategies he’ll implement to support our continued
Testerman has more than 20 years of experience as a senior sales
executive where he has successfully built and led high performing sales teams
in both the specialty pharmaceutical and medical device marketplace. He served
as director of marketing and vice president of sales for CIBA Vision
Ophthalmics – Novartis Ophthalmics. He also co-founded Alimera Sciences Inc.,
an ophthalmic bio-tech company. There he worked as a member of the executive
team helping to bring the company from inception through the launch of its
first product and the development of its current product portfolio.
Testerman began his health care sales and marketing career with Allergan
Inc., holding numerous progressive positions including territory manager, sales
trainer, district sales manager, manager, international marketing services and
product manager. He holds a bachelor’s of science in business degree from