Comprehensive Prosthetics and Orthotics announced that Eric Robinson will be the new chief marketing officer. He will be responsible for all of the company’s marketing operations, including public relations, media, creative, promotional and advertising activities.
Robinson has more than 20 years of experience in the O&P industry. He has worked for College Park Industries, where he was the co-founder, president and director of marketing; 360 Orthotics and Prosthetics; Perry Prosthetics, Inc. and was co-founder and president of the Extremity Events Network, according to a press release.
“Due to the recent growth of our company, we are looking for Eric to organize the marketing strategy to ensure our organization’s message is distributed across targeted channels and to specific audiences in order to meet the sales objectives of our company,” Amit Bhanti, clinical director and chief executive officer of CPO, stated in the release. “As one of our key management directors, he will contribute to our growth by providing vision in support of our company mission.”