O&P Business News appoints new director of sales, business development

SLACK Incorporated, publisher of O&P Business News, has announced that Michael Burton has been named Director, Sales and Business Development for company.

Burton comes with more than 35 years of industry experience, and has been an active member of the O&P Business News Industry Advisory Council since 2005.

Most recently, Burton served the general manager of Aqualeg. He also served has as vice president of the Orthotic and Prosthetic Group of America, director of sales and marketing for Comfort Products, and is a past president of the Orthotic and Prosthetic Activities Foundation.

“I have been looking for an opportunity to work with a company with a strong willingness to change, to adapt, to use its creative and deep publishing infrastructure to meet and exceed the expectations of clients and readers,” Burton stated in a news release. “SLACK Incorporated has demonstrated that commitment to me. I believe my experience and this commitment will build strong relationships and O&P Business News will be the best publication to serve the O&P profession.”

“We are pleased that Michael has joined O&P Business News,” Joan-Marie Stiglich, ELS, Chief Content Officer of SLACK Incorporated, said. “We are excited to work with him in building relationships within the industry and also with our three audiences – the business owners, the practitioners and the technicians.”

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