Orthotic Holdings Inc., a manufacturer of custom, lower extremity orthotic devices and related products, announced that Russell Hornfisher, MBA has joined its business development team as O&P channel manager.
Prior to joining Orthotic Holdings Inc. (OHI), Hornfisher spent 15 years with Becker Orthopedic where he served as director of sales and marketing. He also served as vice president for both Orthotics and Prosthetics Group of America and U.S. Rehab.
Hornfisher spent 8 years on the board of the American Orthotic And Prosthetic Association and for 6 years served as chairman of its National Assembly Committee. His also has lent his expertise in business management and the science of selling as a speaker and lecturer.
“I have personally known Russ for nearly his entire career in O&P and I can think of no one better qualified to lead OHI’s efforts in this increasingly vital market,” Ivan Sabel, CPO, CEO of OHI, stated in a company press release.
“Russ’s many career achievements and the abiding respect he enjoys from his colleagues in O&P are the result of exceptional dedication, professionalism and a sincere concern for the end user, for patients,” Jason Kraus, president and COO of OHI, stated in the release. “His appointment as O&P channel manager for OHI is yet another strong signal to the market that OHI understands the needs and concerns of O&P professionals and that we are passionate about serving those needs.”