Michigan-based Wright & Filippis rebrands offices

Wright & Filippis has announced that its orthotic and prosthetic facilities will undergo a statewide rebranding.

“We are continually evaluating our business and making adjustments to accommodate our patient’s needs,” A.J. Filippis, CPO, chairman and CEO stated in a company press release. “As we continue adapting to the ever changing health care environment, rebranding our locations is one of the many changes we’re making to improve our services.”

According to the release, the decision to refresh the locations reflects the company’s focus on its primary business lines. The locations undergoing changes will feature new signs and logos. While each facility is tailored to the patients it serves, changes across the state include new exterior window displays, renovated waiting areas and product displays.

Additionally, the company recently launched a new website design which featured new branding, a streamlined view of the four core business lines, better navigation menus, easy-to-read content, detailed staff profiles and better visuals of all services and products provided.

A total of 20 O&P offices across the state will undergo rebranding.

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