The Board of Certification/Accreditation has announced three new employees, including a chief marketing officer, a marketing manager and a business development specialist, according to a press release.
“[The Board of Certification/Accreditation] BOC is thrilled to welcome these three highly experienced employees to our team,” Claudia Zacharias, MBA, CAE, president and chief executive officer of the BOC, said in the release. “As we expand our service offerings, we continue to focus on hiring professionals who enable us to carry out our mission while continuing to deliver the award-winning customer service our credential-holders have come to expect.”
, MA, MBA, will serve as chief marketing officer, a new position for the board. According to BOC, Knott has more than 26 years of marketing experience, including as vice president of participant communications and education at Empower Retirement. In addition, she worked in marketing and communications at T. Rowe Price in Baltimore for 17 years. As chief marketing officer, she will lead “the strategic planning and execution of BOC’s marketing and corporate communications, with a focus on reinforcing the organization’s reputation as the blue-ribbon standard for certification and accreditation,” according to the release.
As the new marketing communications manager for BOC, Cecelia Huffman will be responsible for developing marketing and communications plans, including websites, trade shows, social media and branding. She has more than 24 years of marketing experience and has a background in nonprofit, health care-related marketing.
Tyrone Vines, has more than 16 years of experience in sales management and business development, according to BOC. As the business development specialist for the board, Vines will educate O&P and durable medical equipment clinics, practices and suppliers about the benefits of BOC accreditation.