Wounded Warrior Project (WWP), in partnership with The PlowShare Group, launched a series of new public service advertisements aimed at raising awareness and enlisting support of the needs of injured service members of the nation’s armed military. More than 40,000 of the nation’s armed forces have been physically wounded during the current military conflicts, according to a press release.
The new PSAs illustrate the highly emotional situation of returning veterans and the trauma that they face. The PSAs have been distributed to television and radio outlets nationwide. Print materials will be distributed to newspapers and magazines in the coming weeks. Two-time Academy Award winning actor and director Kevin Costner donated his voice to the campaign.
“This PSA campaign is integral to educate the general public about combat stress, reduce the stigma associated with this mental health condition, and promote care-seeking behavior,” Steve Nardizzi, executive director of WWP, stated in the release. “We believe that this type of public awareness will go a long way in helping us ensure this generation of veterans is the most successful and well-adjusted in our nation’s history.”