Citi, the U.S. Olympic Committee (USOC) and NBC Olympics announced Citi as an official sponsor of the 2012 U.S. Olympic and Paralympic Teams and the U.S. Olympic Committee. Citi is the official bank sponsor of the USOC through 2012.
“Supporting the Olympic and Paralympic dreams of America’s athletes is one way we can show appreciation for the support of the American people,” Vikram Pandit, Citi chief executive officer, stated in a press release. “The Olympic Games are more than just sporting events. They are one of the world’s premier venues for showcasing excellence and dedication, two of the values that guide us every day. We look forward to sharing the excitement and competitive spirit of the London Games with our clients, colleagues and community partners across the country.”
“On behalf of the U.S. Olympic Committee, we are proud to welcome Citi into our dedicated family of corporate partners,” Scott Blackmun, USOC chief executive officer stated. “It is the support of sponsors like Citi that enables America’s athletes to pursue their Olympic and Paralympic dreams, and to inspire our country through their journeys of hard work and perseverance. We thank Citi for helping our athletes compete on the global stage of the Olympic and Paralympic Games.”
Citi’s sponsorship agreement with the USOC and NBC, the official U.S. broadcaster of the Olympic Games, is part of an innovative, new collaboration between NBC Olympics and the USOC, through which the organizations have brought forth an integrated marketing and media package to the Olympic Games. Citi’s agreement includes television and digital advertising, events and promotional opportunities.