Building on its 16-year commitment to U.S. Paralympic athletes, The Hartford Financial Services Group, Inc., launches Achieve Without Limits, a multi-year campaign that champions these athletes and their dedication to achieve. The campaign kickoff includes new television spots, digital advertising and a social media-driven donation, with ongoing community events and a consumer contest launching later this year.
“The Paralympians embody the energy, confidence, and optimism at the very heart of achievement. At The Hartford, we recognize our customers’ remarkable drive to achieve and focus our passion on serving them as they reach their goals. Achieve Without Limits celebrates the human spirit as these athletes continue the journey toward the London 2012 Paralympic Games,” Karen Tripp, executive vice president, marketing and communications, stated in a press release.