Specialty Footwear Brand Announces New Executive Leadership

Orthofeet announced the appointment of Mark Koide as
chief executive officer and Rick Hynes as chief financial officer. The senior
executives are the first management hires since the company was acquired by an
investor group led by Tuckerman Capital and Equis Capital in December 2010.

“We are excited to have Mark and Rick lead the
company to our next phase of success,” Ron Bar, PhD, Orthofeet cofounder,
said in a press release. “Mark and Rick have strong track records, as a
team and individually, of accelerating business growth while honoring the
vision of the original founders. We anticipate a smooth transition and look
forward to taking Orthofeet to the next level.”

Koide has held executive roles in a range of business
environments, from top-tier multinational organizations to early stage
ventures. His past positions include global division president of Mars Inc.,
chief executive officer of The Natural Dentist and head of marketing at Danone,
North America. Hynes has experience in accounting and finance, including
positions at Price Waterhouse and divisional chief financial officer at
Hallmark Cards.

“Rick and I were attracted to Orthofeet because of
its advanced engineering, focus on quality and the authentic compassion behind
this innovative brand,” Koide said in a press release. “As the
diabetic patient population increases, Orthofeet is poised to grow with
superior footwear alternatives that improve our consumer’s quality of life
by enhancing their mobility. Long term, we hope to bring the brand’s
proprietary offerings to all those who demand greater performance of their

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