I don’t like to clean but that doesn’t mean I’m not good at it. The reason I don’t like to do it might be because I know what it takes to a good job. Even though I know I’m going to like the end result, I just don’t always want to clean behind the toilet or wipe off all the cabinet fronts. So, a good motivator is the old “spring cleaning.” It’s hard to get enthusiastic about a good ole regular Saturday cleaning but “spring cleaning” gives it more authority, makes it more official.


Elizabeth Mansfield

Spring clean your marketing

Dust it! Clean up your email list. If you’re using a program like Mail Chimp or Constant Contact, go through and clean out all the emails on the bounce list. Get all those no good, “dusty” emails out of there and make room for some new clean ones.

Match it! If you’re spring cleaning in the bedroom, you know you’re going to wash all the bedding and put on a matching sheet and pillowcase set. Looks great, right? Not like the usual let’s put on whatever’s clean. Take out all your marketing collateral. Brochures, post cards, business cards, forms. Are they the “whatever’s clean” or do you have an actual matching sheet set? If they don’t match, put that on your to-do list.




Wash it! Seriously, wash it. Your physical environment is part of your overall marketing effort. If your waiting room/reception area and fitting rooms are dirty, your marketing is dirty. Light switches, baseboards, light bulbs and light fixtures, counter tops — all the places where that plaster dust or dirt likes to hang out. Try to look at your office space from a visitor’s perspective. Walk through the front door, check in, take a seat in the waiting room, get up and go into the cast room or the fitting room. Don’t forget to go to the bathroom if there is one just for patients and visitors. See anything that could use work? Don’t put that on the to-do list. Do it now.

Get some fresh air

Open the windows! If you can’t open the windows, get some peace lilies or Areca palm or … reed palm, dwarf date palm, Boston fern, Janet Craig dracaena, English ivy, Australian sword fern, rubber plant, weeping fig. These are the top ten houseplants for keeping your air clean — one plant per 10 square yards of floor space. Plants don’t just look good, they’ll help make the overall office environment better. Better environment, happier employees. Happier employees, happier patients/customers. It’s a win-win.

Now I really need to go clean the kitchen and water my peace lily.

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