WillowWood OPIE Choice Network announce partnership

The OPIE Choice Network and WillowWood recently announced they have formed a partnership.

WillowWood will serve as a preferred, non-exclusive provider of liners under a contract award for the OPIE Choice Network’s Group Purchasing Organization (GPO). The partnership makes WillowWood the primary liner supplier for the Choice Network GPO, according to a press release.

“Our relationship with the OPIE System goes back over a decade, and we have valued the opportunities provided to reach the O&P community,” Ryan Arbogast, WillowWood president, said in the release. “We took our time to examine how the development of the Choice Network GPO would benefit O&P providers, and we took care to integrate this new GPO program into our existing distributor partnerships. … We are excited to take our relationship with the OPIE team into this new venture of serving O&P clinicians.”

“WillowWood is a long-term partner of the OPIE System, and it is incredible for them to see the value of becoming involved with the Choice Network GPO. … The collaborative nature of these relationships [with supplier partners] is an exciting step forward to use collective data in ways that benefit our members, suppliers and the profession at large,” Mark Ford, president of the OPIE Choice Network, said in the release.

References: www.woodwoodco.com, www.opiechoice.com.

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