VIDEO: Google algorithm update discussed at AOPA

LAS VEGAS — An upcoming Google algorithm update will focus on a company’s mobile presence, according to a video perspective from Christina Throndson here at the American Orthotic & Prosthetic Association (AOPA) World Congress

Throndson, director of business development at VGM Forbin, a custom web development company that works with O&P businesses, was part of a presentation at the AOPA World Congress entitled, “Back to the basics: Using the classics to make online marketing affordable.”

Throndson said the proposed algorithm update, currently known as mobile first, will look to a mobile presence when analyzing a website for site rankings. Companies should run tests now to see how their web sites rank in relationship to its mobile presence, she said.

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