HOPE Orthopedic has entered into a strategic alliance with Townsend Design to market and sell HOPE’s line of spinal and hip abduction orthoses.
While HOPE and Townsend will continue to be independently owned and operated, the companies intend to work collaboratively to share resources in their mutual efforts to compete with large investor-owned orthopedic manufacturers. Townsend will provide contracted sales management services, and its sales force will represent HOPE’s complete product line along with Townsend’s orthopedic orthoses.
“We are pleased to be affiliated with a company that shares our commitment to quality and our commitment to the O&P community,” said David Hendricks, CPO, FAAOP, president of HOPE Orthopedics, in a company press release. “Townsend and its sales force will enable us to offer localized support to O&P professionals throughout the United States.”