NIKE Inc. and the U.S. Olympic Committee (USOC) announced that NIKE Inc. will extend its sponsorship of USOC as an official outfitter through 2016.This includes providing footwear and apparel for the U.S. Olympic and Paralympic athletes including the medal stand uniform that will be worn on the award podium and during medal ceremonies during the London 2012 Olympic and Paralympic Games, Sochi 2014 Olympic and Paralympic Winter Games, as well as the Rio de Janeiro 2016 Olympic and Paralympic Games.
“The Olympic Games represent NIKE’s core DNA – to provide innovation and inspiration to athletes at the highest level,” Elliott Hill, NIKE general manager of North America, stated in a press release. “We are proud to support our U.S. athletes and are excited to continue NIKE’s partnership with the U.S. Olympic Committee.”
NIKE Inc. will also provide the award uniforms for the 2014 and 2016 U.S. Youth Olympic Teams, and the 2015 U.S. Pan American and Parapan American Teams.
“We are proud to extend our partnership with NIKE through 2016, a company that brings innovation to athletes the world over,” Scott Blackmun, USOC chief executive officer, stated. “NIKE’s skill at developing performance-driven apparel and footwear has been instrumental in equipping U.S. Olympians and Paralympians as they strive to reach the pinnacle in athletic excellence. We thank Nike for its support of America’s athletes.”